Introduction
Few entrepreneurs understand the fast-casual dining segment better than Martin Sprock, founder of Moe’s Southwest Grill and Flying Biscuit Café. Having built concepts that grew into beloved national brands, he’s seen firsthand how the industry evolves and where it’s headed next. In this Q&A, Sprock shares his definition of fast casual, the trends shaping the future of dining, and advice for entrepreneurs preparing to launch the next generation of restaurants.
How does Martin Sprock define the fast-casual dining segment?
A: To me, fast casual is the sweet spot between quick-service and full-service restaurants. It’s about offering guests food that’s higher quality than traditional fast food, but without the wait time and cost of sit-down dining. Fast casual combines convenience with freshness and personality. At Moe’s Southwest Grill, that meant made-to-order meals with bold flavors. At Flying Biscuit Café, it meant delivering Southern comfort food in a casual, welcoming environment. What makes fast casual stand out is that it gives people choice — they can get a quick meal without sacrificing taste, authenticity, or atmosphere.
What future trends does Martin Sprock see in the restaurant industry?
A: I think the future of dining will be shaped by three big trends: personalization, health, and sustainability. Guests are increasingly looking for menus that cater to their lifestyles — from plant-based options to allergen-friendly dishes. At the same time, health-conscious choices will continue to grow, especially among younger diners. Sustainability is also a huge driver — people care about where their food comes from and how it impacts the planet. Restaurants that embrace transparency, responsible sourcing, and eco-friendly practices will thrive in the years ahead.
How will technology shape the next decade of franchising, according to Martin Sprock?
A: Technology is going to be one of the biggest game-changers in franchising. From digital ordering and delivery platforms to back-end systems that track sales and inventory, tech will make operations more efficient and customer experiences more seamless. For franchise systems, technology also means better data — which helps identify growth opportunities, measure performance, and support franchisees more effectively. I see a future where artificial intelligence, loyalty apps, and even automation play a role in fast casual. The brands that embrace these tools early will have a serious advantage.
What role will community play in the future of dining, as Martin Sprock sees it?
A: Community has always been at the heart of restaurants, and I think that will only grow more important. In an age where so much of life is digital, people are craving authentic, local experiences. Restaurants that feel like a part of the neighborhood — supporting local causes, hiring locally, and creating spaces for connection — will win loyalty. At Flying Biscuit Café, community has been a big part of the brand’s success, and I believe future fast-casual concepts will need to put community front and center to stand out.
How should entrepreneurs prepare for the future of fast casual?
A: My advice to entrepreneurs is to stay flexible, focus on innovation, and build with purpose. The restaurant industry changes fast, and what works today may not work tomorrow. Make sure your concept has a clear identity but is adaptable enough to evolve with guest expectations. Lean into technology early — don’t wait until you’re behind to adopt new tools. Most importantly, build a culture that values people and community. Fast casual isn’t just about food; it’s about the experience. Entrepreneurs who understand that and plan ahead will be the ones who succeed in the next wave of restaurant growth.
Conclusion
Martin Sprock’s vision of fast casual highlights the balance between convenience, quality, and culture. As trends like personalization, sustainability, and technology reshape the industry, his insights show how restaurants can adapt while staying true to their roots. For entrepreneurs, the future of fast casual offers immense opportunity — but only for those willing to innovate, embrace community, and build brands that resonate with guests in meaningful ways.
