Portfolio / Flying Biscuit Café

Flying Biscuit Café

Award-winning breakfast, brunch, and lunch café serving fresh, made-from-scratch Southern comfort food

Fast Casual Breakfast Acquired 2004

40+ Locations

$100M Annual Revenue

1,200+ Team Members

4.7 Guest Rating

Overview

Flying Biscuit Café represents a unique success story in our portfolio, transforming from a beloved Atlanta institution into a thriving multi-state breakfast and brunch concept. Since acquiring the franchise development rights in 2004, we've expanded from 1 to 40+ locations across the Southeast, establishing Flying Biscuit as the premier destination for elevated Southern comfort food.

Our approach focused on preserving the brand's artisanal roots and commitment to fresh, made-from-scratch food while implementing scalable systems that maintain quality across all locations. The result has been exceptional guest satisfaction and industry-leading unit economics in the breakfast segment.

The Challenge

When we acquired Flying Biscuit Café, the brand was at a critical inflection point. Despite its cult following and exceptional food quality, the concept faced challenges scaling beyond its original markets while maintaining its artisanal approach and unique brand identity.

Standardize scratch-made recipes without sacrificing quality
Reduce ticket times during peak breakfast/brunch hours
Expand beyond traditional breakfast dayparts
Build brand awareness in new markets
Maintain food costs with premium, fresh ingredients

Our Solution

We implemented a comprehensive growth strategy that honored Flying Biscuit's heritage while building for the future:

Culinary Innovation

Developed central commissary for signature items, expanded menu with lunch options, and created seasonal specials program while maintaining scratch-made quality.

Operational Excellence

Streamlined kitchen workflow, implemented batch cooking systems, and reduced average ticket time by 40% during peak hours without compromising quality.

Brand Evolution

Refreshed interior design with modern farmhouse aesthetic, launched "Biscuit Love" loyalty program, and created Instagram-worthy plating standards.

Market Expansion

Strategic site selection in high-traffic suburban markets, developed smaller footprint model for urban locations, and created franchise support system.