Founder & CEO

Martin Sprock

Building restaurant empires that define dining excellence through innovation, strategic growth, and unwavering commitment to hospitality.

60+ Locations Nationwide
$100M+ Annual Revenue
40+ Years of Leadership
1000+ Team Members
Martin Sprock

The Journey

From a single location to a multi-brand empire, built on passion and purpose

Martin Sprock's journey in the restaurant industry began with a simple vision: to create dining experiences that bring communities together while building sustainable, profitable businesses. What started as a single restaurant has evolved into Big Game Brands, a portfolio of distinctive restaurant concepts spanning over 60 locations nationwide.

As Founder and CEO of Big Game Brands, Martin has pioneered innovative approaches to restaurant operations, franchise development, and brand management. His leadership philosophy centers on empowering teams, embracing technology, and maintaining the human touch that defines great hospitality.

"Success in the restaurant industry isn't just about great food—it's about creating systems that scale, cultures that inspire, and experiences that guests remember."

Under Martin's leadership, Big Game Brands has generated over $100 million in annual revenue while maintaining a commitment to quality, community involvement, and team member development. His approach combines data-driven decision making with an intuitive understanding of what makes dining experiences memorable.

Today, Martin continues to innovate in the restaurant space, exploring new concepts, technologies, and growth strategies while mentoring the next generation of hospitality leaders. His insights on restaurant operations, franchise development, and business growth have made him a sought-after speaker and industry thought leader.

Core Values

01

Innovation First

Continuously exploring new technologies, concepts, and approaches to stay ahead of industry trends and guest expectations.

02

People-Centered

Building strong teams and cultures where every member can thrive, grow, and contribute to our collective success.

03

Excellence Always

Maintaining uncompromising standards in food quality, service, and operations across every location and brand.

04

Community Impact

Creating positive change in the communities we serve through employment, partnerships, and social responsibility.

Milestones

2000
Founded Moe's Southwest Grill

Opened the very first Moe’s Southwest Grill, introducing a bold new take on fast-casual Mexican dining.

2004
Bought The Flying Biscuit Café Franchise

Acquired The Flying Biscuit Café, bringing the beloved Southern breakfast and brunch concept into the portfolio.

2007
Sold Moe's Southwest Grill to Roark Capital

Successfully exited Moe’s Southwest Grill, selling the brand to Roark Capital while paving the way for new ventures.

2020
Surpassed 40 Locations

Expanded the restaurant group to more than 40 locations nationwide, even while navigating unprecedented industry challenges.

2024
60+ Locations & $100M+ Revenue

Reached over 60 restaurants and exceeded $100 million in annual revenue, marking a new era of growth and success.

Let's Build Something Great Together

Whether you're interested in franchise opportunities, partnership possibilities, or industry insights, I'm always open to meaningful conversations.