Sprockefeller Spirits
A craft beverage house building beloved brands—anchored by Ruru’s Tequila & Margaritas and the Sugar Creek Big O Blood Orange IPA—for on-premise buzz and off-premise velocity.
Overview
Sprockefeller Spirits develops, markets, and scales craft beverage brands with strong local love and broad consumer appeal. The portfolio pairs Ruru’s Tequila & Margaritas—a bar-born favorite that translates into premium tequila and margarita offerings—with Sugar Creek Big O Blood Orange IPA, a bright, citrus-forward beer built for high repeat purchase.
We focus on distribution-ready specs, standout packaging, and a playbook that converts on-premise trial into off-premise velocity through events, LTOs, and retail programming.
The Challenge
Stand up a multi-category portfolio and win at both bar and retail—without diluting brand stories or overcomplicating production and compliance.
- Align suppliers, TTB label approvals, and state compliance
- Create packaging that pops on shelf and pours beautifully on premise
- Turn bar fandom into repeat retail purchases
- Balance limited drops with reliable core SKUs
- Build distributor excitement and accountability
Our Solution
A brand-led commercialization engine: tight specs, beautiful packaging, and field marketing that links trial, data, and distribution to sustained sell-through.
Product & Packaging
Proofing, flavor spec guardrails, and packaging systems (bottles, cans, RTD formats) with shelf-blocking and easy line extensions.
Compliance & Supply
TTB/Formula & COLA workflows, state registrations, production calendars, and safety stock planning by season.
On-Premise Playbook
Menu placements, cocktails-to-go (where legal), staff education, POS kits, and sampling events to drive trial and content.
Retail & Velocity
Displays, cold-box plans, price-point ladders, and digital ads with geo-retail targeting; LTOs to re-spark turns.
Results
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