Portfolio / Monkey Joe's

Monkey Joe's

Indoor inflatable playgrounds and party centers delivering safe, high-energy fun for kids and stress-free celebrations for families

Family Entertainment Center (FEC) Founded 2004

8 Locations

$20M Annual Revenue

200+ Team Members

4.7 Guest Rating

Overview

Monkey Joe’s is a cornerstone of our family entertainment portfolio—an indoor inflatable playground and birthday party destination known for safe, active fun. Since assuming growth leadership in 2019, we’ve strengthened unit economics with streamlined party operations, enhanced safety standards, and a modernized brand experience that keeps families returning.

Our strategy prioritizes guest safety, staff training, and operational flow—so parents can relax while kids jump, climb, and slide. With optimized party packages and digital booking, we’ve increased capacity utilization across weekdays and weekends without sacrificing experience quality.

The Challenge

Monkey Joe’s faced the classic FEC scaling challenge: deliver a consistently excellent, safe experience while improving throughput and party conversion across markets.

Elevate safety, cleanliness, and inspection standards across all locations
Shorten check-in times and improve party room turnover without rushing guests
Boost weekday traffic and optimize shoulder periods
Improve brand awareness and digital discoverability for local centers
Control COGS/opex while upgrading equipment and guest amenities

Our Solution

We built a scalable operating model centered on safety, party efficiency, and digital growth while preserving the brand’s playful identity:

Safety & Standards

Implemented daily zone inspections, upgraded sanitation protocols, and standardized safety briefings; deployed equipment lifecycle plans and vendor QC.

Operational Flow

Redesigned guest flow from check-in to party rooms, introduced timed jump sessions, and improved staffing models to reduce bottlenecks and increase capacity.