Planet Smoothie
Blended-to-order smoothies with real fruit, protein add-ins, and superfood boosts—crafted for on-the-go guests seeking flavor, function, and speed.
Overview
Planet Smoothie focuses on craveable, functional blends—fruit-forward smoothies, protein shakes, and refreshers—customized with boosts and dietary swaps. The brand wins on speed, consistency, and nutrition-minded choice.
Our work emphasizes throughput and menu clarity: simplifying builds, tightening portioning, and spotlighting best-sellers and daypart leaders to grow frequency without sacrificing speed.
The Challenge
Increase transaction speed and attachment while keeping nutrition claims credible and ops simple across varied franchise footprints.
- Standardize recipes and portion controls across equipment sets
- Reduce make-time during blended drink peaks
- Clarify functional benefits (protein, energy, greens) on menu
- Grow add-ons (protein, energy, snacks) without slowing the line
- Strengthen digital ordering and pickup flow
Our Solution
A smoothie ops playbook that streamlines builds, speeds the blend-to-handoff journey, and uses clear benefit-based merchandising to lift check.
Ops & Throughput
Cup marking & staging, batchable fruit packs, calibrated portioning tools, and blender station layouts to cut make-time.
Menu Engineering
Core builds by benefit (Energy • Protein • Greens), simplified modifiers, and seasonal LTOs that use existing skus.
Attachment Strategy
One-tap boosts, protein upgrades, and grab-and-go snacks merchandised at POS and in app to raise average check.
Digital & Pickup
Order-ahead throttling, pickup shelving, and clear labeling to separate in-store and digital queues.
Results
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