Leroy Fox Kitchen & Cocktails
Scratch-made Southern comfort—famous fried chicken, brunch favorites, fresh salads, and a lively cocktail program with patios and private dining.
Overview
Leroy Fox brings neighborhood energy and Southern hospitality together. Signature fried chicken leads a menu of scratch-made comfort food, vibrant brunch plates, and crisp salads—backed by a full bar and welcoming patios.
Our work centers on consistent execution and experience design—tightening food ops, elevating beverage mix, and ensuring the brand’s warm, social vibe carries across dining room, bar, and patio.
The Challenge
Grow a beloved neighborhood brand while maintaining speed, craveability, and the weekend brunch heartbeat.
- Standardize fried chicken & hot line SOPs for peak periods
- Balance brunch volume with consistent ticket times
- Lift cocktail and beer mix without slowing service
- Strengthen storytelling across patios and private dining
- Protect plate costs amid fluctuating protein prices
Our Solution
A scalable Southern kitchen playbook that boosts throughput, champions hero items, and expands dayparts across lunch, dinner, and brunch.
Culinary Systems
Fry station par guides, breading & hold-time standards, and expo sequencing for chicken, sandwiches, and brunch rush.
Menu Engineering
Anchor signatures (fried chicken, biscuits, salads) while rotating seasonal LTOs to drive frequency and margin.
Bar Program
Batch-friendly cocktails, local draft framework, and brunch-forward beverages to raise average check and speed.
Brand & Growth
Patio-first guest journey, private event playbook, and neighborhood marketing that highlights Southern hospitality.
Results
Gallery
